Tomorrow Animaniacs is coming back thanks to Hulu.
If it wasn’t for the fact I am broke, I would have signed up for the streaming platform in a heartbeat after the first trailer dropped. Animaniacs was one of my favourite shows when I was a little girl.
Even the trailers joked about how reboots are rife in the entertainment industry since they are almost always guaranteed to make serious money.
But why? Why are audiences so willing to fork over fistfuls of cash when, in this case, cartoons come back?
According to Gregory Carpenter, a professor at the Kellogg School of Management “People become especially nostalgic when they are anxious about the present, and, especially, the future. The past is safe because it is completely predictable. Connecting with the past through familiar, loved brands transports people to another time by evoking the same feelings they experienced so long ago.”
Boy, do we need that in the hellish year that is 2020. Even though this quote comes from 2016, it hits hard today.
Even before this disastrous year, folk have always turned to ‘the good old days’ in search of comfort. Something corporations are more than willing to provide, for a price of course.
Is it a cheap, easy cash-grab? Not inherently no. Sure, there are some lazy reboots that insult the legacy of its predecessor. However, it isn’t a hard and fast rule.
Some reboots turn out just as enjoyable. If done right, they can transcend the original, admittedly that is rare.
Are reboots a sign of unoriginality? Frankly, it depends on the reboot. Some creators build on the foundations of the past and developed ideas they couldn’t the first time around.
At the end of the day, reboots are going to happen. It’s not a bad thing at all, it’s just business. Whether or not they are good mostly boils down to personal opinion anyway.
In the case of the 2020 reboot of Animaniacs, all signs are looking rather positive. I guess we need to wait one more day to find out.